Step 1: Define Your Creator Criteria

Choosing the right creators is the cornerstone of any successful outreach campaign. For your growth teams brand, think about what resonates with your audience. Should the creator be niche-specific, or have broad reach? Consider follower count, engagement metrics, tone of voice, and how often they post sponsored content. If your brand is minimal and aspirational, look for creators with a refined aesthetic. If it's playful and youth-driven, lean toward creators who are energetic and trending. Deciding these traits early helps you avoid wasted effort and increases your chances of landing real partnerships.

Step 2: Use Slide to Discover Instagram influencers

Once you’ve nailed down what you’re looking for, Slide takes over the grunt work. Enter your niche and Slide will scrape Instagram influencers who fit your criteria. It aggregates metrics like average views, engagement rate, follower count, and more—saving you hours of manual research. The tool also filters by country, language, and bio keywords, giving you a laser-focused list. Instead of sifting through profiles manually, you get a curated group ready for outreach within minutes. This allows you to scale your campaigns with quality and speed.

Step 3: Build an Offer That Converts

Outreach fails most often at the offer stage. Generic messages with no incentive get ignored. Slide helps you build enticing offers that match your campaign goals. Launching a new product? Offer early access or a limited collab. Trying to drive UGC? Frame it as a creative challenge with prizes or bonus exposure. Running a giveaway? Make the prize worth sharing. And remember: creators are busy—your offer should be digestible in two sentences or less. Slide provides successful outreach templates for affiliate, product gifting, and paid collabs that are proven to get replies.

Step 4: Personalize and Send Outreach

With Slide’s DM tools and Chrome extension, you can personalize messages at scale. Add first names, reference recent posts, and tailor the offer slightly to each creator. A/B test variations on tone—some niches respond better to casual outreach, while others need a more polished approach. Slide's backend tracks delivery and reply rates so you can see what works. Unlike emailing through clunky CRM tools, Slide plugs right into Instagram and TikTok, letting you send native DMs directly. This increases your chances of getting seen and dramatically improves your conversion rate.

Step 5: Track Responses and Manage Relationships

Slide isn’t just about sending messages—it’s about building pipelines. Each contact is logged with interaction history, reply status, and tags for tracking. Set follow-up reminders, view your conversion funnel, and export lists for retargeting or long-term campaigns. This makes it easy to identify top performers, re-engage past partners, and scale campaigns over time. Plus, since everything is stored in one place, you reduce handoffs and missed messages between team members.

Step 6: Analyze and Improve

Every campaign gives you new data. Slide’s analytics dashboard breaks down reply rates, time to first response, and top-performing outreach messages. Use this insight to refine offers, improve outreach copy, and re-target with smarter segmentation. It turns every outreach attempt into a learning loop that helps future campaigns perform even better.

This 6-step system helps your growth teams team run high-performing ugc campaigns campaigns at scale. No spreadsheets, no guesswork—just results.